FireUp:

Modern Applications

Global Sales Enablement Program

Helping AWS sellers confidently position Modern Applications solutions through scenario-based learning and practice.

The Challenge

AWS sellers needed more than product knowledge—they needed the confidence to recognize customer opportunities, communicate business value, and recommend the right modernization solutions during real customer conversations.

Existing training varied across teams and lacked realistic practice that mirrored the sales cycle.

My Role

Lead Learning Experience Designer

  • Learning Strategy

  • Needs Analysis

  • SME Collaboration

  • Storyboarding

  • Instructional Design

  • eLearning Development

  • Performance Support

  • Multimedia Development

Audience

Global Sales Professionals

Solution

I designed a three-part learning journey that followed the seller's progression through the sales cycle.

Instead of presenting technical information in isolation, the experience used the metaphor of building a high-performance car to make complex concepts easier to understand and remember.

Each module introduced new knowledge, reinforced key concepts through realistic scenarios, and gave learners opportunities to practice applying what they had learned before moving to the next stage.

Tools

  • Articulate Storyline

  • Camtasia

  • Adobe Illustrator

  • Adobe Audition

  • Microsoft Word

The approach increased learner confidence and helped sellers apply solutions more effectively in customer conversations.

Discover

Identify the Opportunity

Help sellers recognize customer pain points and identify modernization opportunities.

Learners practiced:

  • Recognizing business challenges

  • Asking discovery questions

  • Building customer-centered messaging

Performance Support

Learning didn't stop after the course.

To reinforce application on the job, I created supporting resources including an Accelerator job aid that summarized:

  • customer use cases

  • competitive insights

  • key messaging

  • sales resources

  • next-step recommendations

Recommend

Recommend the Right Solution

Help sellers connect customer needs to AWS technical solutions.

Learners practiced:

  • Selecting appropriate AWS services

  • Explaining technical concepts clearly

  • Recommending next steps

Communicate

Communicate Business Value

Help sellers tailor messaging to executive and technical audiences.

Learners practiced:

  • Identifying stakeholder priorities

  • Building value maps

  • Connecting technology to business outcomes

QuickStart: Automotive

Sales Enablement • Technical Learning • eLearning

Global Sales Enablement Program

Helping AWS sellers confidently understand the industry through scenario-based learning and practice.

I developed a companion learning experience that provided sellers with foundational knowledge about the automotive industry before customer conversations.

The course included:

  • industry trends

  • customer challenges

  • AWS solutions

  • customer stories

  • partner ecosystem

  • interactive knowledge checks

What made this learning effective?

  • Scenario-Based Learning

  • Storytelling Framework

  • Progressive Skill Building

  • Technical Translation

  • Performance Support Resources

  • Customer-Centered Practice

  • Realistic Sales Scenarios

Skills Demonstrated

  • Translating complex technical concepts into learner-friendly content

  • Designing scenario-based learning experiences

  • Collaborating with global SMEs and stakeholders

  • Developing performance support resources

  • Creating multimedia learning assets

  • Building scalable learning solutions for a global audience